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A
message from our founder "THE PEOPLE THAT I SOLD,...BECAME GREAT FRIENDS"
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" I think in business, you've got to
make your word good, regardless of what it costs you. You may spend money to make your
word good. I think that you get customers and good business from people that recommend
you. The people that I sold, when I was out selling, became great friends. In those days, I could go into any little town and eveybody knew me. Most of my friends were customers. I remember a customer down in Cassville - everytime I'd go down there he wanted me to go fishing with |
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fished together quite a bit! It takes a long time to build any reputation. I think that your word of mouth advertising is about the best advertising there can be. You've got to be strictly honest with your customer. I think the greatest accomplishment I ever had - and my sons followed - was honesty in business. When we gave a guarantee, we stayed with that guarantee. We gave them a value. I'd say that built our business." |
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